Felting in one of a kind beautiful objects, all handcrafted in the traditional way from pure wool. From home and office accessories, to baby clothes, hats, scarves, adult clothing and decorative items. The designs are simply clean and have a warmth in them that enhances the tactile quality of the material, usually in solid colors but with witty elements; some funny, cute or unexpected thread that will pull a smile of you.
All handmade things that easily challenge the modern without being cold designs.
Showing posts with label Berlin. Show all posts
Showing posts with label Berlin. Show all posts
Saturday, April 18, 2009
HUT up BERLIN
Tuesday, February 24, 2009
redmaloo
Berlin; Katja Hettler, industrial designer and Jula Tullman, architect founded redmaloo.
Redmaloo developed after Hettler and Tullman won an award for a foldable laptop sleeve inspired in the japanese kimonos.

At first they used kimono fabrics printed in japanese motifs, but when red maloo came to life the fabric was changed to colorful 3 mm felt. With this change of material the concept became stronger without the need of the printed japanese patterns as reference or even the kimono, the design works and felt allowed much more simplicity which was probably also embeded in the original idea.


The images look like graphics or plans but with extreme simplicity. There is nothing to add or nothing to remove. They strive for being "minimal, traditional and modern at the same time".
The modern German meets traditional Japan in an object made out with the minimum processes; minimal cutting and sewing. Lets say with reserve that this meeting is not very deep and more or less quite formal, like a marketing slogan or and aesthetic catchy phrase.
The unfolding of your computer might become a whole ritual in itself, the unwrapping of a present. But more than the Japan reference the design works; making one forget if there is somehow something deeper in the reference of the kimono, as wearing one, or getting dress in one as this might mean something completely different from wrapping your computer for practical and aesthetical reasons. However it would be interesting to deepen the differences between the ritual in wrapping your body, with that of wrapping your tools or even the extension of yourself which is your Apple computer. As for the modern and the handmade, some will complain the handmade cannot be modern (read previous entries on modernism) or is it just an aesthetic statement without substance?
The laptop sleeves are beautiful and well solved as the design makes the most of the qualities of the material.


There are other accesories; all for the different Apple gadgets and they match perfectly well the Apple aesthetic. Colors, simplicity, functionality, clean. I would say they got inspiration from Apple more than from kimonos. The iphone cases are not that interesting but they still are colorful.
Also would like to know what maloo means if something?
www.redmaloo.com
Redmaloo developed after Hettler and Tullman won an award for a foldable laptop sleeve inspired in the japanese kimonos.

At first they used kimono fabrics printed in japanese motifs, but when red maloo came to life the fabric was changed to colorful 3 mm felt. With this change of material the concept became stronger without the need of the printed japanese patterns as reference or even the kimono, the design works and felt allowed much more simplicity which was probably also embeded in the original idea.


The images look like graphics or plans but with extreme simplicity. There is nothing to add or nothing to remove. They strive for being "minimal, traditional and modern at the same time".
The modern German meets traditional Japan in an object made out with the minimum processes; minimal cutting and sewing. Lets say with reserve that this meeting is not very deep and more or less quite formal, like a marketing slogan or and aesthetic catchy phrase.
The unfolding of your computer might become a whole ritual in itself, the unwrapping of a present. But more than the Japan reference the design works; making one forget if there is somehow something deeper in the reference of the kimono, as wearing one, or getting dress in one as this might mean something completely different from wrapping your computer for practical and aesthetical reasons. However it would be interesting to deepen the differences between the ritual in wrapping your body, with that of wrapping your tools or even the extension of yourself which is your Apple computer. As for the modern and the handmade, some will complain the handmade cannot be modern (read previous entries on modernism) or is it just an aesthetic statement without substance?
The laptop sleeves are beautiful and well solved as the design makes the most of the qualities of the material.


There are other accesories; all for the different Apple gadgets and they match perfectly well the Apple aesthetic. Colors, simplicity, functionality, clean. I would say they got inspiration from Apple more than from kimonos. The iphone cases are not that interesting but they still are colorful.
Also would like to know what maloo means if something?
www.redmaloo.com
Labels:
Berlin,
icase,
Jula Tullman,
Katja Hettler,
laptop,
redmaloo
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